|Sculpture, and Paintings from the 2013 Year |
of Months' Series by Marianne Hornbuckle
the early 80's, the means of organizing the business side is both easier, and more complex, with the artist assuming more and more of it.
At the same time, the gallery world has changed. In 20 years of gallery representation, peripheral duties consisted of shipping and tracking inventory, maintaining good relationships and meeting deadlines. For me, the big shift began in the mid-90's when I first touched a computer, and decided to learn as much as I could about how to use the programs related to marketing.
I found I enjoyed the challenge (in hindsight, of course) and recognized that we would be marketing ourselves at mid-late career (or late-mid career). As artists we had not followed the proscribed path to artistic security, i.e. don't divorce, move, change genres, explore other approaches to image-making; get an art degree, establish yourself, teach workshops, write how-to books, stick with popular genres, find salable imagery and repeat it. We found ourselves in the final cycle of most of our galleries - galleries change directions, go out of business, return to their original city, and heirs sell - and chose to go the self-representation route. We live north of Santa Fe, so there is plenty of opportunity here.
|Sumi-e with 5'scroll of Canyon de Chelly|
by William Preston
William has been making art for 50+ years; I, for 35+, both of us full-time. We have seen remarkable changes, as you can imagine. And, I guess I won't stop blogging after all -my last post was late June, I'm embarrassed! But I did keep the newsletters going.